Result:
This project successfully transformed Kohl’s UGC presence, creating a more engaging, user-friendly, and shoppable experience.
My Role: Copywriter
Team: David Waggoner, Chris Herrmann, Ilona Tkach, Michelle Wozniczka, Bazaarvoice Dev team
#KohlsFinds UGC Carousel
Kohl’s had an existing social media user-generated content (UGC) portal, but engagement was low. Customers were unable to explore after landing on a page from a direct link. A new experience was created that allowed customers to wander around and explore other influencers’ curated collections.
