RESULTS:
5M+ Pageviews in 2024
2.65X Higher sales conversion
28% More time on page
My Role: Copywriter
Team: David Waggoner, Chris Herrmann, various Product Leads, KT dev team
Kohl's Product Guides
I created product guides for every homepage product category. These 30 guides would help inform customers of the wide range of product offerings and help answer any potential questions during the buying process, such as sizing, fit, etc.
